PRO Niaga
PRO Niaga is a virtual store front on Mudah platform that opens for everyone to sign up for free. Mudah platform receives thousands of advertisements per day and it is hard for your advertisement to be seen by potential customers. PRO Niaga is one of the best ways to help you to stand out among the sellers on Mudah platform. Upon signing up, PRO Niaga user will receive an own personalised URL and enjoy this simple platform to set up their own virtual store.
Besides, the seller can organise and manage their products in their virtual store with ease. The seller can showcase their PRO Niaga store in their advertisement so that potential buyers can see their other advertisements. The seller can customise with own profile and images to make it more attractive. Since the seller owns the virtual store, there are greater conveniences for regular customers to visit the store at any time.
PRO Niaga user can no longer enjoy posting free advertisements like other ordinary users. The seller needs to purchase Mudah credits from Mudah platform through their Pro Niaga account in order to post advertisements. With the PRO Niaga account, they can purchase Mudah credits at discounts to pay for advertisements and premium services.
Premium services are a set of features and functionalities that allows the seller to enhance and better manage their advertisements on Mudah platform. There are several types of premium services such as “Bump Your Ad”, “Mark Your Ad as Urgent”, “Edit Your Ad”, “Featured Ad”, and “Premium Listing”.
“Bump Your Ad” allows your advertisements to go to the top of the listing as if it had been put online. “Bump Your Ad” is classified into three types which are, bump, bump for 7 days and bumps for 14 days.
“Mark Your Ad as Urgent” indicates to a buyer that the seller urgently wish to sell the item. There will be an “urgent” logo in the listing and advertisement view pages on your advertisement at the next update of the site within 30 minutes after using this feature. While “Edit Your Ad” allows the seller to modify the details of the existing advertisement.
User may also use “Featured Ad” which entitles the advertise-ment to be highlighted prominently at prime locations on the company’s website for either 7 days or 30 days. For this purpose, Mudah platform reserves the sole and absolute discretion to decide which locations constitute prime locations. Advertisements benefiting from the featured advertisement premium will appear randomly and only a maximum of three featured advertisements will be highlighted at any one time.
“Premium Listing” is an exclusive feature that allows the advertisement to be placed on the top of the listing page. It simply means that the advertisement will remains its position on top regardless of any new advertisements published. This feature will help to attract more attention as it will contain your current advertising listing.
All the premium services can be purchased by using Mudah credits which can be purchased from Mudah platform through credit cards, Maybank online transfer, PayPal, cheque and cash deposit. For PRO Niaga user, they can enjoy using the premium services at discounts.
Mobile Application
Mudah platform launched its own mobile application to cap-ture more users. Mudah platform is the largest online marketplace in Malaysia; it focuses on enhancing its mobile experience as almost 75% of its daily visitors are mobile user (Chong, 2016). The mobile application is available on Google Play Store and Apple App Store and it is free of charge. There are more than 5 million of downloads since the mobile application is launched. With the ease of mobile application, users can now post and edit their advertisements while buyers can shop anywhere, anytime by using their smart phone.
Obstacles
Safe-Trade System
One of the obstacles on Mudah platform is not having its own safe-trade system. Mudah platform does not act as a middle man between buyers and sellers. Mudah platform is an e-marketplace where buyers can trade directly with the sellers. As a buyer, there is potential treat of receiving fake or damaged goods after the payment is done. Without having a safe-trade system, it is very difficult for the buyers to get a replacement or refunded. In such a case, the buyers have to bear all the risk buying on Mudah platform. Mudah platform only encourage the buyers to meet seller in person to do cash on delivery which may not be convenience for many users.
Language Barrier
Another obstacle on Mudah platform in the course of marke-ting would be the language barrier. According to the rules and regulations of advertising on Mudah platform, only advertisements in English and Bahasa Malaysia are allowed. Some users may not understand the descriptions of the advertisement as there is no translation tool or alternate language available. Mudah platform does not provide sufficient assistance to the users that may find it difficult to understand the advertisements. In such a case, the users may shift to other e-marketplaces and this will affect the sales on Mudah platform.
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