Conclusion of the report which includes the success factors from the implementation of e-marketplace in the company of your choice


         Mudah platform is a large and successful e-marketplace for buyers and sellers to trade on internet within Malaysia. Anyone can buy and sell a wide variety of goods, products, and services under different categories. There are many sellers on Mudah platform; make the e-marketplace competitive and able to offer the best price to the customers. Moreover, Mudah platform also provides its users to resell used items on the e-marketplace.

The factor that makes Mudah platform so successful is the strict rules and regulations of free advertising and premium services. This makes the e-marketplace easy to shop. Additionally, Mudah platform provides PRO Niaga which is a virtual store front where the owner can create, manage and promote their advertisements. With the own personalised Mudah.my URL, the owner can customise with their own profile and images.

Besides, Mudah platform launched a mobile application to cater our lifestyle in this high-tech era. Buyers can shop anywhere, anytime using their smartphone and it is available on both Apple App Store and Google Play Store for free. There are more than 5 million of downloads since the mobile application is launched.

Apart from that, Mudah platform provides chat web as the communication channel between buyers and sellers. Also, buyers can contact the seller directly via Whatsapp or email which is more popular and convenience to use. This will increase the efficiency of the seller to reply their customers’ inquiries.

Furthermore, the shipping service offered by Mudah platform is speedy and safe. Customers can choose either cash on delivery or via reliable delivery company. Last but not least, Mudah platform’s customer service is efficient and supportive to receive customers’ reports, complaints and feedbacks to improve the e-marketplace.


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