Overview of the e-commerce of your selection from the perspective of 5W1H

Mudah platform is an e-commerce platform for individual customer or reseller to perform trading activities on internet that caters primarily to the Malaysian market. Mudah platform is owned by Mudah.my Sdn. Bhd. and a joint venture company between Singapore Press Holdings Limited, Schibsted Media Group and Telenor Group. Mudah platform was founded in November 2007 and the philosophy behind their site lies in their name, Mudah which means “easy” in English.

 Mudah platform is an e-marketplace where people can buy and sell a wide variety of goods, products, and services under different categories such as Cars, Sports & Outdoors, Home Appliances, Electronics, Hobbies and Pets. This e-marketplace platform allows anyone to buy and sell in his or her region conveniently without the need of a registered company and a physical shop. Mudah platform serves an average of 7 million unique page visitors per month.

 Besides, Mudah platform is an excellent channel to dispose used items; it can range from old textbooks, household furniture to motor vehicles. Inserting an advertisement to let go a product is totally free of charge on Mudah platform but the sellers must comply with the rules and regulations to avoid the advertisement being denied from publishing. For instant, the seller is allowed to post only one advertisement per item and to choose a title that is descriptive as possible.

 Mudah platform has become more favorable among users and buyers because of their convenient feature which allows buyers to contact the seller via Whatsapp directly. This feature is very helpful especially when the seller desires to complete the transaction in a shorter time frame. At the same time, it also increases the efficiency of the seller to reply their customers’ inquiries and allows negotiation between buyers and sellers.

        Moreover, Mudah platform has launched a mobile application to enable their users to shop anywhere, anytime with their smartphone. It is available for free on both Apple App Store and Google Play Store. For the shipping method, Mudah platform provides two choice of method, which is cash on delivery or shipping via courier services company such as DHL Express, FedEx and Pos Laju.