Mudah platform is an e-commerce
platform for individual customer or reseller to perform trading activities on
internet that caters primarily to the Malaysian market. Mudah platform is owned
by Mudah.my Sdn. Bhd. and a joint venture company between Singapore Press
Holdings Limited, Schibsted Media Group and Telenor Group. Mudah platform was
founded in November 2007 and the philosophy behind their site lies in their
name, Mudah which means “easy” in English.
Mudah
platform is an e-marketplace where people can buy and sell a wide variety of
goods, products, and services under different categories such as Cars, Sports
& Outdoors, Home Appliances, Electronics, Hobbies and Pets. This e-marketplace
platform allows anyone to buy and sell in his or her region conveniently
without the need of a registered company and a physical shop. Mudah platform
serves an average of 7 million unique page visitors per month.
Besides,
Mudah platform is an excellent channel to dispose used items; it can range from
old textbooks, household furniture to motor vehicles. Inserting an advertisement
to let go a product is totally free of charge on Mudah platform but the sellers
must comply with the rules and regulations to avoid the advertisement being
denied from publishing. For instant, the seller is allowed to post only one
advertisement per item and to choose a title that is descriptive as possible.
Mudah
platform has become more favorable among users and buyers because of their
convenient feature which allows buyers to contact the seller via Whatsapp
directly. This feature is very helpful especially when the seller desires to complete
the transaction in a shorter time frame. At the same time, it also increases
the efficiency of the seller to reply their customers’ inquiries and allows
negotiation between buyers and sellers.
Moreover,
Mudah platform has launched a mobile application to enable their users to shop
anywhere, anytime with their smartphone. It is available for free on both Apple App Store and Google
Play Store. For the shipping method, Mudah platform provides two choices
of method, which is cash on delivery or shipping via courier services company such as DHL Express, FedEx and Pos Laju.
